BURLINGAME, Calif.--(BUSINESS WIRE)--Nov. 23, 1998--Spinner.com, the first and largest multi-channel Internet music service, launched the world's first audio programming dedicated to the turkey.
The Gobble This! channel is sponsored by Ocean Spray, the leading brand of turkey-topping cranberries, and gives listeners a pre-Thanksgiving Day treat with a chance to hear it before they eat it on Thursday.
Spinner.com's Gobble This! channel will broadcast the thunderous gobbling sounds of turkeys as Americans prepare to consume an estimated 45 million turkeys this Thanksgiving season. Spinner.com will whet the appetite by offering 24 hours of continuous turkey gobbling on its 110-channel Internet music service.
"Why not a channel dedicated to turkeys?" said Jim Van Huysse, director of content at Spinner.com. "Internet users are chained to their desk and glued to their computer waiting for the holiday to begin, so we'll help them prepare for the big day by offering an audio channel of nothing but turkey 'music'."
Interspersed throughout almost constant turkey gobbling, Gobble This! will also feature humorous -- and not so humorous -- vintage turkey related audio clips, providing a "rich and robust, and highly satisfying, audio feast," chirped Van Huysse.
"We're the proud sponsor of the Spinner.com Gobble This! channel," said Bob Fallon, director of marketing services for Ocean Spray. "Spinner.com plays something for everyone, and now they've got the perfect accompaniment to Ocean Spray's tart and tasty cranberry. Together, we've got the finishing touch for a one of a kind Thanksgiving Day."
In addition to the Gobble This! channel, Spinner.com offers 130,000 songs on 110 music channels. It's free and there's something for, literally, every musical taste: Disco to Delta Blues, Indie Rock, Trip-Hop, All Jazz and Classical. On its simple-to-use desktop players, Spinner.com allows listeners to hear whole songs, get artist and CD information, rate and keep track of favorites, and click to buy music through Amazon.com.
Spinner.com is leading the exploding Internet music broadcasting category with nearly 700,000 unique listeners and nearly 40 million impressions per month, according to established third-party sources. It broadcasts more than 1.5 million songs per day, and hosts 1,000 Spinner For You affiliates sites.
ABOUT SPINNER.COM
Spinner.com is the first and largest multi-channel Internet music service, delivering more than 130,000 digitized songs in 110 highly specialized music channels. Covering an unprecedented depth and breadth of music programming -- with channels such as 90's Rock, Bluegrass, British Invasion, Chicago Blues, Top Pop, Great Guitar, Jungle and Latin -- Spinner.com reaches 2.5 million listeners worldwide, broadcasting 1.5 million songs per day and delivering nearly 31 million audio sessions per month. Based in Silicon Valley, Spinner.com combines the power of the Internet with advanced digital audio technology to raise entertainment to a new octave. The Spinner.com music players -- the Web-based Spinner and the stand-alone Internet application Spinner Plus -- display song information as music is played, while providing dynamic links that enable online purchasing and real-time listener feedback. The strength of these features has fostered partnerships with industry leaders including RealNetworks, Amazon.com, @Home Network, GameSpot, LAUNCH Media, and The Ultimate Band List (UBL), as well as more than 200 record labels. Visit Spinner.com at www.spinner.com
ABOUT OCEAN SPRAY
Ocean Spray Cranberries, Inc. is an agricultural cooperative owned by 750 cranberry growers and 200 citrus growers throughout the United States and Canada. With annual sales of about $1.5 billion, Ocean Spray continues to hold its long-standing position as the nation's leading producer of canned and bottled juice drinks.
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