Universal "Sample Closet" Offering Will Increase Access to Pharmaceutical Product Samples for Doctors, Nurse Practitioners, and Physician Assistants
WEST CORNWALL, Conn. -- One Eleven Software, a leader in the development of software solutions for healthcare providers (HCPs), today announced the launch of SamplesTogether[TM] (www.samplestogether.com), a universal "sample closet" that will offer multiple pharmaceutical product samples to physicians, nurse practitioners, and physician assistants online and via mobile phone.
"With the launch of SamplesTogether, we are providing all prescribers a single source for prescription and OTC samples, vouchers, coupons, and information about brands from multiple companies," said David Young, President, One Eleven Software. "Every pharmaceutical company that participates will benefit from having their brand on the virtual shelf. They can also augment their salesforce, expand the reach of existing in-house programs, or benefit from the power of e-sampling without building it themselves."
SamplesTogether will be powered by One Eleven's SampleServer[R], the pharmaceutical industry's leading e-sampling toolset. SampleServer allows pharmaceutical companies to optimize their sampling efforts by giving prescribers secure access to pharmaceutical samples via the internet or a mobile-optimized version of the site. It can increase salesforce effectiveness and can extend the salesforce into rarely visited "white" or virgin territories. Today, SampleServer is in use by half of the top ten U.S.-based pharmaceutical companies.
Number of Sales Reps and Access to Physicians Decreases Dramatically
In 2007, there were approximately 100,000 sales representatives in the pharmaceutical industry. Due to layoffs and industry consolidation, the number of reps is on track to shrink to an estimated 75,000 reps in 2012.This will save the industry some $3.6 billion. At the same time, only slightly more than half of prescribers are accessible by sales reps, according to data collected by ZS Associates.
Added Janet Carlson, Founder and Chief Executive Officer, One Eleven Corporation, "SamplesTogether gives all prescribers access to multiple pharmaceutical samples at a time when territory sizes are increasing, sales reps are stretched thin, and fewer doctors are seeing reps. Also, SamplesTogether is expanding the sampling universe for pharmaceutical companies since it targets the nurse practitioners and physician assistants who write some 750 million prescriptions each year. I encourage pharmaceutical industry stakeholders to take note of what One Eleven Software is creating and consider including their brands in our universal sample closet."
About One Eleven Software
One Eleven Software, a division of One Eleven Corporation, is a leader in the development of software solutions for healthcare professionals. For the past 16 years, One Eleven has proven that healthcare professionals respond to relevant, remarkable marketing - whether online, mobile, or social. One Eleven Software's secure sampling tool, SampleServer[R], is the leading e-sampling toolset in use today by top pharmaceutical companies. One Eleven's marketing division, Bridge 6, develops digital, mobile and social marketing solutions and services that target healthcare providers to improve the quality of care. Headquartered in West Cornwall, Connecticut, One Eleven Corporation and its divisions, One Eleven Software and Bridge 6 can be found on the web at www.oneelevencorp.com, www.oneelevensoftware.com, and www.bridge-6.com.
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